Free whitepaper

Live shopping – from tech trend to sales channel of the future

Learn more about the potential and the integration of the e-commerce trend in our whitepaper.

Mobile view of a Live Shopping Show Mobile view of a Live Shopping Show

Learn more about the potential and the integration of the e-commerce trend in our whitepaper.

Whitepaper

Live shopping in focus

With around 260 million views on 50,000 different streams, live shopping, or “teleshopping 2.0”, has been enjoying increasing popularity in China for years.

But what is the potential of this Far Eastern tech trend in Europe? How widespread is the concept already, and how do forecasts and prospects turn into real profits for successful online retailers?

In our free whitepaper you will find out:
  • What differentiates the target groups in China from those in Europe
  • What live shopping means for the future of e-commerce
  • How live shopping contributes to an increased conversion rate
  • How to successfully integrate live shopping into your business model
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Create your own live shopping events

Turn online shopping into an interactive experience for your customers: with MOVEX | Live Shopping we enable you to enter the new world of selling. Fast, uncomplicated and precisely tailored to your e-commerce concept.

Live Shopping – Multi Channel Streaming

Live Shopping in action

As an Otto Group company, we drive innovation within the Group in addition to our projects on the external market.

 

For example, OTTO successfully went live with MOVEX | Live Shopping as a pilot customer in March 2023.

MOVEX | Live Shopping in use at OTTO – Samsung Show

Benefit from live shopping in your business

Live Shopping can be realised with little effort and cost. You can find out how to do this in our practical guide for your first live shopping event.

 

Whitepaper: Benefit from live shopping in your business

Want to learn more?

We would be happy to advise you personally on the integration and implementation of live shopping events.

Marcus Müller - Account Manager  one.O
Marcus Müller

Account Manager

Deniz Dogan – Account Manager one.O
Deniz Dogan

Account Manager