Manufactum uses AI-based virtual shopping assistant from one.O
Shopping assistant for app and onlineshop
The department store of good things
Manufactum is characterised by a high level of advisory expertise in its department stores, which is now being adapted digitally with the new AI-based shopping assistant from one.O. App and online shop users get a new, inspiring introduction to the special world of products and themes.
Searching and finding
The multichannel retailer's product range includes carefully selected "good things" as an alternative to the throwaway mentality. But how do I find a solution to my problem or an answer to my question in the online shop? Not always via the classic search function. This is where the virtual consultant with generative artificial intelligence can help: customers can intuitively ask questions in natural language and thus gain new access to the product range.
Advice and shopping experience
One example: How am I supposed to look for a "Flotte Lotte" if I've never heard of it before? I'm looking for something that allows me to make jam without pieces of fruit. If I ask the Manufactum shopping asistant this question, I receive comprehensive advice on how to make fruit jam as well as product suggestions.
"We are bringing the consulting expertise that our customers are used to from the Manufactum stores to the digital Manufactum world – a significant development for the shopping experience and an important step in our digitalisation strategy."
- Alexander Peters, CEO at Manufactum Gruppe
AI solutions from one.O
The AI-based shopping assistant from one.O is being used successfully at Manufactum. Thanks to the virtual advice, the company is harmonising the customer experience between stores and online retail by delighting its customers.
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Your 24/7 online shop consultant is ready to support customers with a variety of questions and improve cross-selling and upselling opportunities.
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Our AI Hub offers you a standardised infrastructure for using a wide range of AI applications. From shopping assistants to voice-based applications, we enable personalised services and shopping experiences for your customers.
