Resources - Know-how for Your Success

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one.O stands for innovative IT solutions and powerful software products for companies in the retail and logistics sectors.We build on our many years of industry experience and see ourselves as a creative provider of ideas for the areas of digital commerce, warehouse & logistics and business solutions. Stay informed: Here you will find comprehensive information, news and resource recommendations, like articles, whitepaper and use cases.

Whitepaper

Content creation of the future

Generate high-quality images, texts, and videos in your brand's voice in minutes. Learn more in our whitepaper.

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Benefit from live shopping in your business

This guide makes interactive shopping a success. Practical instructions on how to realise your first live shopping event.

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Whitepaper exploring whether live shopping could become the sales channel of the future, showing cover and inside preview.

Live Shopping: sales channel of the future?

Learn more about the potential and implementation of the e-commerce trend from Asia in our whitepaper.

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Articles

Lighthouse standing alone on the coast, shining as a symbol of guidance

Ethical AI in retail

Discover how to create AI content your customers can trust — and your brand can stand behind.

A woman sitting in front of a laptop generating AI videos

Effective and Responsible AI Content Tools

Discover how retailers and e-commerce brands choose the right AI tools to create content for campaigns and storytelling.

A man in a blue shirt sitting on the couch, using a tablet and enjoying online shopping with the help of an AI assistant, with a bicycle in the background.

Easier shopping with AI assistants

AI-powered virtual assistants transform customer frustration into a seamless shopping experience.

A woman wearing a sweater watching a live shopping video while sitting on the floor

How to Boost Your Black Friday Sales Efficiently

Everything you need to know to implement a live shopping strategy for global shopping festivals.

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A man using an AI chatbot on his mobile device

Conversational Commerce and Generative AI

How retailers benefit from using chatbots and AI in ecommerce.

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Two women are watching shoppable videos on their tablet

Shoppable videos: What's behind the trend?

Interactive clips combine shopping and entertainment, enabling the direct discovery and purchase of products in the video.

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Use Cases

CHANNEL21 relies on AI assistants

This article explains how the voice bot from Otto Group one.O improves the ordering experience and the tasks it performs in the call centre.

Zum Use Case

New ERP system for asambeauty

How asambeauty is driving digital transformation with Infor and one.O.

Zum Use Case

Virtual Content Creation at OTTO

With MOVEX | Virtual Content Creator from one.O, OTTO replaces traditional model photography with AI-generated fashion images.

AI fashion images within minutes at OTTO

Shopping assistant for app and webshop at Manufactum

Multichannel retailer uses AI-based shopping assistant from one.O.

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