A new chapter in image production
„With Virtual Content Creator, we can bring products to the shop even faster, reduce our costs and at the same time increase the quality and variety of our content."
OTTO-CEO Marc Opelt
Why OTTO relys on MOVEX | Virtual Content Creator
High-resolution, photorealistic images can be created within minutes. New collections are thus available online within a few hours.
OTTO can produce up to five times more content per day, enabling them to respond more quickly to new trends and customer needs.
Production costs are reduced by up to 60% as traditional photo shoots are no longer necessary.
Reducing the ecological footprint by avoiding traditional photo shoots and travel.
Countless combinations and variations of models, poses, products and outfits for more inspiration.
Ethically verified content gives customers a more realistic idea of the product, thereby reducing returns.
See how easy it is for OTTO to create AI images with MOVEX | Virtual Content Creator
The desired garments are loaded into the system.
Create models according to gender, ethnicity, age group and body shape, and have them display desired outfits in different poses.
Within moments, the AI creates photorealistic images that look deceptively real.
Insights from OTTOs Content-Management
One product image – endless possibilites
„We only need a single photo of the original product. Based on this, we create AI-generated model images that previously would have appeared exclusively as static product images in the shop. What makes this special is that the images created are of such high quality that they look deceptively real."
Dajana Heinze, Expert Digital Content Management, OTTO
Learnings and Tipps from OTTO
Choose a tool that speeds up your processes and enables you to present new collections or products online within a few hours. Speed is a decisive competitive advantage in the world of e-commerce.
With so many AI tools on the market, it helps to rely on a central platform that accesses the latest AI models and already uses integrated quality gates as a ‘second instance’. This results in creative and ethically verified results.
Use AI to create a greater variety of imagery. Present products in different scenarios, with different models and combinations. This will inspire your customers and create a more emotional shopping experience.
AI in content production reduces your environmental footprint: fewer photo shoots mean less energy consumption, less transport and less use of materials – a plus for the environment and your brand.
Select a platform that integrates seamlessly with your existing systems and offers intuitive operation. This allows you to scale your content production without overwhelming your teams.
Think beyond pure image production. AI-generated videos, shoppable clips and immersive technologies such as 3D visualisations or virtual fittings open up new possibilities for bringing products to life and inspiring customers.
AI-generated videos and new areas of application
OTTO and one.O are already working on further applications for the Virtual Content Creator. In the future, AI-generated videos will also complement traditional model image production at OTTO. This technology is particularly exciting for the furniture sector: pieces of furniture can be displayed in a wide variety of scenarios and environments, giving customers a better idea of the product.
FAQs for MOVEX | Virtual Content Creator
The platform allows for the integration of various AI models. This means that one.O can use and combine both commercially available AI tools and specialised technologies, depending on the customer's specific application.
On the one hand, MOVEX | Virtual Content Creator allows AI models to be generated again and again according to gender, ethnicity, age group and body shape, thus representing infinite diversity. Secondly, Virtual Content Creator has a built-in “second instance” feature that is unique on the market: it checks the AI results against ethical, scientifically verified criteria before output and corrects any stereotypes. This is backed by a technical seal that stands for transparency and trustworthy AI.
It starts with the selection of LLMs and specialised AI systems that already have a trained understanding of gravity, movements, surfaces and other physical aspects. Building on this, one.O creates a series of interlinked prompts for the Virtual Content Creator to achieve optimal results. These are based on internal tests, experience from one.O's innovation management and customer feedback from the pilot phase. Technologies are evolving rapidly – and so the platform is constantly being refined.
Yes, Virtual Content Creator is also available to companies outside the Otto Group and can be obtained directly from one.O. This allows manufacturers and retailers to use the platform to create AI-generated product images according to their own specifications.
Explore the AI content creation platform and see it for yourself
Unlike typical text-to-image generators, our AI content creation platform gives you the flexibility to combine various design elements such as images, patterns, and styles - specifically tailored to your brand.
Want to learn more about MOVEX | Virtual Content Creator? Schedule a demo now and discover the benefits of AI content creation for yourself!
