Content Creation with
MOVEX | Virtual Content Creator
Start your AI-powered content production – easily, efficiently, with just a click.
- Access to Image Studio to stage outfits and rooms
- Create your own models, poses and backgrounds
- Access to selected AI models
- Upload furniture images and use CAD modifier
- Generate prompts and styles
- Full access to Video Studio and access to Text Studio
- Standard ticket support
- Batch-rendering
- Organise your campaigns
- Quality: upscale images and videos up to 4k resolution
Maximum flexibility and tailored solutions for sophisticated content strategies.
- Full access to AI Content Verifier
- Access to full automation
- Full access to API/MCP
- Full access to Brand Voice Generator
- Full access to prompt library
- Early adopter program
- Success Manager
- Upon initial registration for MOVEX | Virtual Content Creator, 50 credits are provided free of charge in the "Starter" version.
- Note on the "Starter" pricing model: One Euro equals 10 credits. The minimum booking volume is 10€ (equivalent to 100 credits). For purchases of 50 € or more, an additional 4% credits are provided. For purchases of 100 € or more, an additional 5% credits are provided. For purchases of 200 € or more, an additional 10% credits are provided.
Get started with 50 credits in the free trial!
Discover the possibilities with access to the Image Studio, Text Studio and Video Studio! Design outfits and rooms exactly the way you envision them. You can add more credits at any time.
All features at a glance
| Starter | Enterprise | |||
|---|---|---|---|---|
| Image Studio – Stage an Outfit | ||||
| Create AI models Generate your own human model for your fashion photography | ||||
| Create AI models Generate your own human model for your fashion photography | ||||
| Upload models Upload your own models and use them to generate professional fashion images. *if licence or copyright for image available | ||||
| Upload models Upload your own models and use them to generate professional fashion images. *if licence or copyright for image available | ||||
| Select poses Choose from a variety of poses. | ||||
| Select poses Choose from a variety of poses. | ||||
| Upload poses Upload your own images with a pose to use them for generation. | ||||
| Upload poses Upload your own images with a pose to use them for generation. | ||||
| Prompt generator Upload fashion images to generate prompts and styles for your creation. | ||||
| Prompt generator Upload fashion images to generate prompts and styles for your creation. | ||||
| Generate set card Generate multiple model images/image settings directly in one set card. | ||||
| Generate set card Generate multiple model images/image settings directly in one set card. | ||||
| Combine outfits Combine clothing to generate outfits for models (up to 5 items of clothing) | ||||
| Combine outfits Combine clothing to generate outfits for models (up to 5 items of clothing) | ||||
| Batch-rendering Use a prompt to automatically generate tons of fashion images. | ||||
| Batch-rendering Use a prompt to automatically generate tons of fashion images. | ||||
| Select accessories Select accessories such as shoes, jewelry, hats, etc. to personalize your look. | ||||
| Select accessories Select accessories such as shoes, jewelry, hats, etc. to personalize your look. | ||||
| Select background Provision of a variety of background styles | ||||
| Select background Provision of a variety of background styles | ||||
| Generate or upload background Customize the prompt for your background or upload your own background images directly. | ||||
| Generate or upload background Customize the prompt for your background or upload your own background images directly. | ||||
| Prompt library Get full access to the prompt library and save your own prompts to create content even faster. | ||||
| Prompt library Get full access to the prompt library and save your own prompts to create content even faster. | ||||
| Image Studio – Stage a Room | ||||
| Upload furniture images Upload furniture images for staging in a room | ||||
| Upload furniture images Upload furniture images for staging in a room | ||||
| CAD image modifier Use your CAD images and stage them as product images | ||||
| CAD image modifier Use your CAD images and stage them as product images | ||||
| Select room style Choose from a wide variety of styles to showcase your product in a desired room setting. | ||||
| Select room style Choose from a wide variety of styles to showcase your product in a desired room setting. | ||||
| Generate or upload background Customize the prompt for your background or upload your own background images directly. | ||||
| Generate or upload background Customize the prompt for your background or upload your own background images directly. | ||||
| Video Studio | ||||
| Image to video Generate a product clip from an image (currently usable for clips of up to 8 seconds) | ||||
| Image to video Generate a product clip from an image (currently usable for clips of up to 8 seconds) | ||||
| Text to video | ||||
| Text to video | ||||
| Video Commerce | ||||
| Video Commerce | Coming soon | Coming soon | ||
| AI Live Shopping | ||||
| AI Live Shopping | Coming soon | Coming soon | ||
| AI Influencer | ||||
| AI Influencer | Coming soon | Coming soon | ||
| AI Hosts | ||||
| AI Hosts | Coming soon | Coming soon | ||
| Text Studio | ||||
| Brand Voice Generator Generate brand-compliant texts for your communications | ||||
| Brand Voice Generator Generate brand-compliant texts for your communications | ||||
| SEO texting Generate SEO texts, bullet points, and keywords for your generated images or products (English, German). | ||||
| SEO texting Generate SEO texts, bullet points, and keywords for your generated images or products (English, German). | ||||
| Platform | ||||
| Language Use both the platform and the prompting in different languages (English, German). | ||||
| Language Use both the platform and the prompting in different languages (English, German). | German, English, Spanish | German, English, Spanish | ||
| Campaign organisation Create folders and campaigns to make your work more efficient. | ||||
| Campaign organisation Create folders and campaigns to make your work more efficient. | ||||
| Image resolution | ||||
| Image resolution | 1k-4k | 1k-4k | ||
| Video resolution | ||||
| Video resolution | 1-4k | 1-4k | ||
| AI Content Verifier Use AI Content Verifier to check quality and ethical standards of your images and enable automation with large image volumes | ||||
| AI Content Verifier Use AI Content Verifier to check quality and ethical standards of your images and enable automation with large image volumes | ||||
| Prompt Enhancer Optimising the prompts you create – for the best possible results. | ||||
| Prompt Enhancer Optimising the prompts you create – for the best possible results. | ||||
| Full automation Fully automated content generation at high frequencies, completely autonomously | ||||
| Full automation Fully automated content generation at high frequencies, completely autonomously | ||||
| API/MCP access | ||||
| API/MCP access | ||||
| Early adopter program | ||||
| Early adopter program | ||||
| Standard ticket support | ||||
| Standard ticket support | ||||
| Advanced support Extended 24/7 ticket support with Fastlane | ||||
| Advanced support Extended 24/7 ticket support with Fastlane | ||||
| AI Success Manager We will provide you with an experienced AI Success Manager for onboarding and support of your team. | ||||
| AI Success Manager We will provide you with an experienced AI Success Manager for onboarding and support of your team. | ||||
Proven at enterprise scale
OTTO, Germany's largest online retailer, produces its AI fashion imagery with MOVEX | Virtual Content Creator. Both plans above lead to that same platform, from a first credit booking to a fully automated enterprise setup. See what it delivers at scale before you decide.
FAQs about Pricing
Self-service starts with a minimum booking of 10 €, which converts to 100 credits at ten credits per euro. Buying in volume earns extra credits: 4% from 50 €, 5% from 100 € and 10% from 200 €. Enterprise pricing is tailored to your setup and quoted on request.
Every generation draws credits from your balance, and the amount depends on what you create and which AI model you pick: images, texts and video clips each carry their own rate. You top up when you need more, with no monthly fee attached, and bonus percentages apply from 50 € upwards. At the moment, first-time registrations also receive 50 free credits in the Starter version.
Starter is the self-service route: buy credits and use the core creative toolset, from outfit and room staging to batch rendering, product texts and short videos. Enterprise adds the governance and integration layer: MOVEX | AI Content Verifier as a quality gate, full automation through API and MCP access, the Brand Voice Generator, a prompt library and a dedicated Success Manager. Finished images can flow straight into your PIM without anyone touching the UI. If your content pipeline has to satisfy brand, legal and IT teams, Enterprise is built for exactly that.
Registering gives you 50 credits at no cost, usable across the Starter feature set: outfit staging, room scenes, product copy and short clips. It is the fastest way to judge output quality on your own products before committing to a booking.
Under the hood sit AI models from OpenAI and Google, spanning image, text and video generation, with Google's Veo behind video. Which models you can pick depends on your plan; Starter comes with a selected set, and one.O adds newer models as they prove stable in production. On the data side, your data is stored and processed in EU cloud regions, encrypted at rest and in transit, and each company's workspace is strictly isolated from every other tenant.
Brand safety becomes a measurable output. Generated assets can pass through MOVEX | AI Content Verifier, which scores them against rule-sets your brand configures, covering areas such as safety compliance, garment fidelity and publication quality, and records each evaluation in a history you can audit later.
Need more information?
Our experts will be happy to advise you on the MOVEX | Virtual Content Creator. Contact us!
