MOVEX | Virtual Content Creator

Power your AI-enablement: All features of the AI content creation platform

MOVEX | Virtual Content Creator features at a glance

Transform your content creation with our AI Content Creation Platform, every tool your e-commerce team needs from outfit generation to video. Unlock new sales opportunities with personalised shopping experiences.

Outfit Generator

Combine tops and bottoms on models in seconds to craft unique fashion collections. Streamline your creative process with flexible virtual try-on options that inspire customers with personalised looks all within our AI Content Creation Platform.

Virtual combination of different clothing pieces as a replacement for fashion photoshoots
Tailored AI fashion models

Access AI-generated models tailored by gender, age, and body type for instant clothing changes. This cost-effective approach improves seasonal merchandising and allows teams to respond quickly to fashion trends for timely product launches.

AI-generated fashion models for different genders, ages, and body types, displayed on a screen
Bulk image generation

Create thousands of images in one batch upload. No manual edits needed. AI ensures consistent style, colour grading, and resolution across your catalogue, helping you move faster from production to seasonal launches and critical sales windows.

Automatically generate multiple images in a single batch
AI image collections

Organise and categorise your AI-generated images for easy access and reuse. Keep a uniform visual style across platforms, while gaining insights into seasonal campaigns, fashion shows, and social content all managed within MOVEX | Virtual Content Creator.

Organized AI-generated images for fashion products displayed on a screen
Background remover

Automatically remove original backgrounds and get clean edges. Use transparent backgrounds to quickly add graphics or elements, enhancing your product display for targeted marketing. Ideal for apparel, accessories, footwear, and home decor.

Before-and-after sofa product images showing original background, transparent background, and replaced background, displayed on a screen
AI writer for SEO-friendly content

Generate product descriptions optimised for SEO automatically. Keywords, structured data, and A/B-tested hooks are suggested based on your product images to improve listing performance on e-commerce platforms and marketplaces.

Comparison of original text and AI-refined copy matching the brand voice
Text Studio for consistent brand voice

Keep your communication cohesive across product listings, campaigns, and social media, so it always sounds like your brand. With MOVEX | Virtual Content Creator, your content from images to copy is generated in a way that naturally aligns with your brand voice, without extra manual adjustments.

Various on-brand copywriting displayed in AI Text Studio
Image to video for digital marketing

Turn a few plain product images into shoppable videos with our AI Content Creation Platform. Drop them into the video studio, and they transform into moving stories that drive engagement and power video commerce.

Add multiple images to create AI-generated videos in the studio, shown on a screen

Our core AI tools for content creation

Outfit Generator

Generate and combine virtual outfit styles.

AI Product Photography

Create AI-generated product photos from prompts or images.

AI Background

Remove and replace image backgrounds with one click.

AI Image Upscaler

Enhance image quality and resolution swiftly.

AI Video Studio

Convert images or text into shoppable video content.

AI Room Staging

Stage empty rooms with realistic AI furniture.

Fashion product image embedded in a content review interface with a blue approval checkmark

Review with quality control

AI Content Verifier automates compliance review, removing the bottleneck that slows AI content scale.

Woman creating AI images on the platform at her laptop, coffee on the table
Future retail starts here

Scale your processes with the AI Content Creation Platform

You set the strategy. MOVEX | Virtual Content Creator handles the rest. Explore a full range of generative AI content creation use cases, built for today's retail and ready for tomorrow's agentic commerce.


  • Centralised platform for the latest AI tools
  • Faster market delivery, shorter design cycle
  • Proven results from business use cases
  • Centralised platform for the latest AI tools
  • Faster market delivery, shorter design cycle
  • Proven results from business use cases

Unlock AI content creation: test our tools for free

Discover the simplicity of AI content creation. Begin with 50 complimentary credits in your Free Trial.

Leverage our Image and Video Studio to effortlessly generate your initial AI images and videos, crafting outfits and spaces precisely to your vision.

FAQs about features & AI tools

Six core AI tools: Outfit Generator, AI Product Photography, AI Background, AI Image Upscaler, AI Video Studio and AI Room Staging. Text Studio adds SEO product descriptions, and MOVEX | AI Content Verifier checks every image as a built-in quality gate.

Images upscale to 4K and resize to any aspect ratio for your channels. Video clips generate from product images or text at up to eight seconds. Product texts are available in English, German and Spanish.

Both options are available! If you would like to get started immediately, simply register for our free trial and test MOVEX | Virtual Content Creator straight away with 50 free credits. You can find an overview of our rates and all details about the different packages on our pricing page. For bespoke enterprise solutions, including API access and full automation, our team is on hand to support you personally. Simply book a non-binding consultation.

Yes. Before an image reaches your team, MOVEX | AI Content Verifier checks that it is safe to publish, faithful to your product and free of visual defects. Each check runs against thresholds your company sets. Learn more about AI Content Verifier.

Yes. Visual Style saves reusable brand style presets built from your own reference images, tagged by palette, mood, texture, era and formality, and makes them selectable in your image generation flows.

Would you like to optimize your company's content creation with AI?

Our experts will be happy to assist you. Contact us!

Marcus Müller – Business Development – Otto Group one.O
Marcus Müller

Business Development

Mathias Fischer – Business Development – Otto Group one.O
Mathias Fischer

Business Development

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