Features & AI Tools

Power AI-enablement at every level of your business and teams

MOVEX | Virtual Content Creator features at a glance

Transform your content creation process with our AI Content Creation Platform and create your own visual storytelling for your brand. Unlock new sales opportunities by offering personalized shopping experiences.

Outfit generator

Combine tops and bottoms on models in seconds to craft unique fashion collections. Streamline your creative process with flexible virtual try-on options that inspire customers with personalized looks all within our AI Content Creation Platform.

Virtual combination of different clothing pieces as a replacement for fashion photoshoots
Tailored AI fashion models

Access AI-generated models tailored by gender, age, and body type for instant clothing changes. This cost-effective approach improves seasonal merchandising and allows teams to respond quickly to fashion trends for timely product launches.

AI-generated fashion models for different genders, ages, and body types, displayed on a screen
Bulk image generation

Create thousands of images in one batch upload. No manual edits needed. AI ensures consistent style, color grading, and resolution across your catalog, helping you move faster from production to seasonal launches and critical sales windows.

Automatically generate multiple images in a single batch
AI image collections

Organize and categorize your AI-generated images for easy access and reuse. Keep a uniform visual style across platforms, while gaining insights into seasonal campaigns, fashion shows, and social content all managed within MOVEX | Virtual Content Creator.

Organized AI-generated images for fashion products displayed on a screen
Background remover

Automatically remove original backgrounds and get clean edges. Use transparent backgrounds to quickly add graphics or elements, enhancing your product display for targeted marketing. Ideal for apparel, accessories, footwear, and home decor.

Before-and-after sofa product images showing original background, transparent background, and replaced background, displayed on a screen
AI writer for SEO-friendly content

Generate product descriptions optimized for SEO automatically. Keywords, structured data, and A/B-tested hooks are suggested based on your product images to improve listing performance on e-commerce platforms and marketplaces.

Comparison of original text and AI-refined copy matching the brand voice
Text studio for consistent on-brand voice

Keep your communication cohesive across product listings, campaigns, and social media, so it always sounds like your brand. With MOVEX | Virtual Content Creator, your content from images to copy is generated in a way that naturally aligns with your brand voice, without extra manual adjustments.

Various on-brand copywriting displayed in AI Text Studio
Image to video for digital marketing

Turn a few plain product images into shoppable videos with our AI Content Creation Platform. Drop them into the video studio, and they transform into moving stories that drive engagement and power video commerce.

Add multiple images to create AI-generated videos in the studio, shown on a screen

Our core AI tools on MOVEX | Virtual Content Creator

Outfit Generator

Generate and combine virtual outfit styles.

AI Product Photography

Create AI-generated product photos from prompts or images.

AI Background

Remove and replace image backgrounds with one click.

AI Image Upscaler

Enhance image quality and resolution swiftly.

AI Video Studio

Convert images into shoppable video content.

Woman creating AI images on the platform at her laptop, coffee on the table
Future retail starts here

Scale content with AI Content Creation Platform

You set the strategy. MOVEX | Virtual Content Creator handles the rest. Explore a full range of generative AI content creation use cases, built for today's retail and ready for tomorrow's agentic commerce. Stay ahead with:


  • Centralized platform for the latest AI tools
  • Faster market delivery, shorter design cycle
  • Proven results from business use cases
  • Centralized platform for the latest AI tools
  • Faster market delivery, shorter design cycle
  • Proven results from business use cases

Explore MOVEX | Virtual Content Creator and see it for yourself

Unlike typical text-to-image generators, our AI content creation platform gives you the flexibility to combine various design elements such as images, patterns, and styles - specifically tailored to your brand.

Want to learn more about MOVEX | Virtual Content Creator? Schedule a demo now and discover the benefits of AI content creation for yourself!

A woman with headphones using the AI content creator on a computer, the screen shows the platform

More about AI-powered content creation

Whitepaper – Content Creation of the Future

Generate high-quality images, texts, and videos in your brand's voice in minutes. Learn more in our whitepaper.

Lighthouse standing alone on the coast, shining as a symbol of guidance

Discover how to create AI content your customers can trust — and your brand can stand behind.

A woman sitting in front of a laptop generating AI videos

Discover how retailers and e-commerce brands choose the right AI tools to create content for campaigns and storytelling.

[Translate to English:]

With MOVEX | Virtual Content Creator from one.O, OTTO replaces traditional model photography with AI-generated fashion images.

bonprix - Brand Language Coverter

Successful launch of the brand language converter at fashion retailer bonprix.

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Seven guidelines for the use of artificial intelligence and responsible cooperation between humans and machines.

Please note the disclaimer regarding the use of the AI assistant.
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