AI Video Studio: Create AI product videos

Bring every product and virtual model to life
  • Image-to-video
  • Tailored video segmentation
  • Seamless video action
  • Image-to-video
  • Tailored video segmentation
  • Seamless video action
Compelling & Emotional Stories

Immersive content made with our AI product video generator

AI Video Studio is an image-to-video tool that turns your product images into short video clips, no filming needed. 

Generate engaging short-form videos for every product, variation, and channel. Formats include fashion models moving or posing, a virtual catwalk for try-on outfits, or lifestyle demos such as unboxing and how-tos. Each clip captures attention in the first seconds while clearly communicating product details.

Eight virtual models displayed for selection, with one wearing a purple shirt chosen to generate an AI video
Speak Their Language

Video personalisation

A one-size-fits-all marketing approach can't move global buyers anymore. Generic content could compromise your brand.

Reach niche, multi-lingual, and regional audiences with ease with the video generator on one.O Create (formerly MOVEX | Virtual Content Creator). Personalise product videos and optimise messages for different personas with multiple angles and demos. You can even change the video scene from the studio to a street-style setting, adding variety for fashion-forward storytelling.

Choose from different movement templates to generate a core motion video with AI fashion models tailored to your targeted campaign

Benefits of our AI product video generator

Making videos can be resource-intensive for brands. AI Video Studio on one.O Create removes production bottlenecks, streamlines workflows, and enhances audience segmentation across the full-funnel customer journey. Videos in professional, testimonial, or user-generated styles are all powered by AI on a single platform.

Quick, influential content with AI video generator

High-quality AI-generated videos that build brand trust

Shoppable content and explainer videos for digital touchpoints

Flexible video strategy for local and global marketing

Centralised video library for easy editing and brand consistency

Unlock AI Content: Create your first AI product videos!

Discover the simplicity of AI content creation. Begin with 50 complimentary credits in your Free Trial.

Seamlessly convert your static images into dynamic AI videos using our Image-to-Video feature, generating engaging content effortlessly.

From First Take to Final Play

End-to-end video production

Video production is usually slowed down by scripting, shooting, editing, compliance, and distribution. With AI Video Studio, the entire process is automated so no campaign gets stalled.

Videos are immediately shoppable, easy to integrate with e-commerce, and help break down content silos across teams and channels. Upselling clips, bundle highlights, and remarketing formats fuel video commerce, growing revenue while enriching the customer journey.

Select an AI video scene for your virtual fashion model to generate a complete video
Sharper Images, Sharper Videos

Stronger image foundations for better videos

Image quality directly shapes AI-generated video results. With built-in upscaling and enhancement tools, your product images get the boost they need so every video starts at its best.

Original photo of a virtual female model wearing sunglasses, white shirt, and flowery pink dress, alongside the photo after AI-enhanced quality improvements

FAQs about the AI product video generator

Your team picks a product image, describes or selects the motion, adds a soundtrack if needed, and sets the aspect ratio, resolution and length. The AI video generator renders the clip. No scripts, no filming, no post-production.

Each clip runs to a maximum of eight seconds, sized for the short-form spots where product video earns its keep: PDP galleries and social feeds.

Yes, through one.O Engage. Generated videos publish directly to the platform, where customers can buy from the video itself.

Realism comes built in. Every clip starts from images that one.O Validate has already screened for publication quality and true-to-product fidelity, so models stay lifelike and your brand stays recognisable.

No. One product image is enough, and you start with 50 free credits. No camera, no crew, no editing suite. Clips are priced in credits like everything else on the platform; plan details are on the pricing page.

On product detail pages, in social feeds like TikTok, in campaigns and in live shopping streams. Because video sits on the same platform as your images and texts, one product photo can become a PDP clip and a social asset in the same session.

Would you like to scale your video production with AI-generated content?

Our experts are happy to help you. Contact us!

Marcus Müller – Business Development – Otto Group one.O
Marcus Müller

Business Development

Mathias Fischer – Business Development – Otto Group one.O
Mathias Fischer

Business Development

More about AI-powered content creation

Mey lingerie model in front of Paris skyline created with hybrid image production platform one.O Create

How mey uses generative AI imagery to overcome content bottlenecks, streamline photo shoots, and scale campaigns faster.

In e-commerce, the heaviest content workload is visual, not just copy. Find your stage and plan what comes next.

Close-up of hands on a keyboard in front of a desktop monitor showing a CMS interface with a red 'Not Approved' badge, an SEO section, and a language selection field

75% of new web pages are AI-generated. Most companies publish without any quality check.

Whitepaper – Content Creation of the Future

Generate high-quality images, texts, and videos in your brand's voice in minutes. Learn more in our whitepaper.

Lighthouse standing alone on the coast, shining as a symbol of guidance

Discover how to create AI content your customers can trust — and your brand can stand behind.

A woman sitting in front of a laptop generating AI videos

Discover how retailers and e-commerce brands choose the right AI tools to create content for campaigns and storytelling.

[Translate to English:]

With one.O Create, OTTO replaces traditional model photography with AI-generated fashion images.

bonprix - Brand Language Coverter

Successful launch of the brand language converter at fashion retailer bonprix.

Use 1s and 0s to compose the shape of a heart

Seven guidelines for the use of artificial intelligence and responsible cooperation between humans and machines.

Please note the disclaimer regarding the use of the AI assistant.
Proofed by one.O Validate.
text bubble How can I help you?