With the AI content creation platform you benefit from:
Everything you need to create smarter e-commerce content
one.O Create (formerly MOVEX | Virtual Content Creator) is an all-in-one AI Content Creation Platform that brings together powerful tools like an AI writer, background remover, image generator, and video generator in a seamless workplace. It’s built for creators and teams to automate their content workflows from generating and refining to publishing - all in one place.
With everything connected, you can move from one tool to the next without broken processes or switching between separate AI tools. one.O Create gives you a single AI Content Creation Platform to handle and streamline content from start to finish.
Seamless workflow automation
Our AI Content Creation Platform enables teams to generate, optimise, and manage content at scale, making multi-stage e-commerce content creation easier.
- Simplified catalogue workflows
- Multi-format content production
- Direct compatibility with major platforms
- Simplified catalogue workflows
- Multi-format content production
- Direct compatibility with major platforms
Smart AI backbone
Every tool on one.O Create learns from your content and product assets in a unified workspace. This platform uses the latest AI solutions to keep your brand story consistent across channels.
- Outfit generator & product image creation
- AI writer for product descriptions
- AI video studio for clips
- Outfit generator & product image creation
- AI writer for product descriptions
- AI video studio for clips
How AI content creation works on a single platform
Generate AI images
Choose from a variety of clothing, products, and virtual models. Supports single or multi-item image generation.
Remove backgrounds
Replace image backgrounds with any scene you prefer and upscale image resolution.
Generate AI videos
Set video length and quality to transform your AI images into clips instantly.
Unlock AI content creation: get started instantly
Discover the simplicity of AI content creation. Begin with 50 complimentary credits in your Free Trial.
Leverage our Image and Video Studio to effortlessly generate your initial AI images and videos, crafting outfits and spaces precisely to your vision.
Why one.O Create is your go-to AI content creation platform
Cost reduction in image production
No more expensive photoshoots. Eliminate costly models, photographers, and travel expenses to achieve significant savings.
Global reach, simple localization
Connecting with customers is easier than ever. Share AI-generated content across regions for simplified localisation.
Sustainable fashion with virtual models
Set the standard for responsible fashion. Minimise fabric waste and CO2 footprints in design and production.
Realistic AI-generated models for authentic storytelling
Refine your fashion e-commerce images with realistic AI fashion models, designed to add a relatable touch.
Save on casting and shoot costs, pick the ideal look for authentic storytelling, and let customers see clothing as worn for faster buying decisions.
Our customer stories show how this works in practice.
Scale content without lowering the bar
Every one.O Create Enterprise plan has one.O Validate built in, an automated brand and compliance check that keeps sign-off quick.
FAQs about one.O Create
one.O Create is an AI platform where e-commerce teams produce all their product content, from model imagery and lifestyle scenes to descriptions and short video clips, in the same workspace. Instead of juggling separate tools, you generate, refine and publish in one flow, and on Enterprise plans, one.O Create's validate check reviews each image automatically.
Pricing for one.O Create is credit-based. You start free with 50 trial credits, then choose a Starter plan, and top up credits as you go. Enterprises get custom pricing with API access, full automation and one.O Validate. See the pricing page for current tiers and credit details.
Following the deployment of one.O Create at OTTO (Germany's largest online retailer, onboarded 2025), teams cut image production costs by up to 60% and produced 5 times more content per day, compared with traditional photo production (internal benchmark).
Yes. one.O Create works with the major shop platforms out of the box e.g., one.O Create App in Shopify, and Enterprise plans add API and MCP access, so generated images and texts flow straight into your PIM and shop systems without manual uploads.
Yes, on Enterprise plans, one.O Create scores each generated image against configurable checks for safety compliance, visual fidelity and production readiness. The quality check in one.O Validate comes with the plan. You set the thresholds and follow-up actions to your brand's standards.
The EU AI Act sets transparency obligations for AI-generated content, in force since August 2026. one.O Create supports them with an optional visible watermark on every output image, and Enterprise plans add an EU AI Act rule set in one.O Validate that checks each image against your thresholds. It does not replace your own legal review.
Yes. The platform is built for self-service: sign up, buy credits and create images, texts and videos without designers, agencies or IT support. Guided flows take you from product photo to finished content in minutes.
Ready to transform your content?
Start your free trial today
Would you like to enhance the content creation in your company using AI?
Our experts will be happy to assist you. Contact us!
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