Conversational commerce with AI shopping assistant
With evolving customer expectations and a demand for personalized interactions, artificial intelligence (AI) assistants have become essential.
As your trusted partner in consulting and tech, one.O helps you find the sweet spot for implementing AI shopping assistants, ensuring a secure setup that benefits your business and customers. Our assistants act as dedicated shopping consultants, providing a friendly and engaging experience for your customers.
What’s the advantage of AI assistants over regular search functions and chatbots?
Regular search functions or rule-based chatbots are great for handling common questions in online shopping. They use pre-defined scripts, so if you know the frequently asked questions, you can quickly provide standard answers about inventory, order tracking, and shipping details.
But what happens when customers ask questions that don’t fit into the script? That’s where AI shopping assistants become invaluable. They use machine learning to continuously gather new information, learning and improving along the way. Additionally, they can pull from your large product catalogs for both B2B and B2C online shops or marketplaces.
While chatbots might stick to outdated answers, AI shopping assistants adapt and provide more relevant and helpful responses.
Daily shopping assistants
The AI-powered personal shopping assistant fulfills customers’ daily needs across various digital touchpoints, enhancing virtual customer engagement.
It enables e-commerce scenarios such as gift selection based on budget, targeted marketing promotions that drive online-to-offline incentives, and after-sales support to encourage repeat business.
The potential of AI shopping assistants in online shopping
Our AI shopping assistant creates a unique experience by remembering your users’ preferences and past interactions. By using advanced memory-based personalization, it leverages chat-session scores and algorithms to recall favorite items and shopping habits, predicting what customers might want to buy next.
With a deep understanding of your customers’ needs, our assistant goes beyond basic interactions. It picks up on the context of inputs to deliver precise, intent-driven recommendations tailored to specific occasions.
By reminding users of items left in their carts or suggesting additional and complementary products, it helps reduce shopping cart abandonment and encourages them to complete their purchases.
We take privacy seriously. Our assistant has strong Data Loss Prevention (DLP) measures in place to manage, protect and clean sensitive personal data. We ensure that your customers' information is safe while minimizing the risk of data leaks.
Our AI shopping assistant interprets complex customer queries by analyzing search intent and emotional states, whether positive or negative.
When users express frustration, it responds with empathy and offers solutions, enhancing satisfaction and creating a more uplifting shopping environment. By effectively addressing concerns, we help build loyalty and support customer retention.
Benefits of AI shopping assistants
Shoppers get guidance that feels natural like a helpful nudge, not a push. It helps them make smarter decisions, not just faster ones.
Every click tells a story. See what really drives action - so you can fine-tune products, placements, content, timing, and strategy with confidence.
Customers don’t need to scroll forever. The AI assistant shows what fits their style, budget, and mood - right when it matters.
Our AI delivers transparent, bias-free recommendations that protect customer trust and ensure your brand stays compliant.
Questions don't pile up. Shoppers get answers on the spot, so they stay in the flow and don’t bounce.
Shopping assistant at Manufactum
Multichannel retailer Manufactum utilizes the AI-based shopping assistant from one.O in its app and webshop. The assistant serves as a virtual consultant, offering expert guidance within their digital world.
FAQ about AI shopping assistants
Traditional chatbots follow scripted responses and work best with common, repetitive questions like order tracking or store hours. In contrast, AI shopping assistants use machine learning to understand more complex questions, personalize responses, and improve over time.
Rule-based chatbots can fall short when customers ask unexpected or nuanced questions. AI shopping assistants, however, tap into real-time product information, allowing them to offer up-to-date, helpful answers even in rapidly changing shopping environments.
Definitely! AI shopping assistants are flexible enough to support a wide range of e-commerce operations. For B2C, they enhance customer satisfaction with personalized recommendations and quick support. In B2B settings, they streamline complex buying journeys by handling bulk order inquiries, managing and negotiating reorders, and navigating detailed product specs. This makes them a smart investment for both customer-facing retail and business-focused marketplaces at any scale.
Contact us!
Need more information? Our experts will be happy to assist you.
