AI Hub

Create ethical bots and agents in our AI management ecosystem

Make AI your own

Building AI services requires careful preparation from IT developers and operations teams. With one.O’s AI Hub, you will understand how AI can transform your organization, empowering everyone through IT-led automation.

Easily create conversational bots and virtual agents using a unified infrastructure. Instantly access development templates and a bot starter kit for quick adaptation to various LLMs (Large Language Models) - all within a single platform that promotes responsible AI practices.

One hub, endless applications

Shopping assistant
Voice bot
Brand voice generator
Accessibility bot
Knowledge bot

Transparency, fairness and trust

In order to proactively address the responsible use of generative AI in line with the Otto Group's values and the EU AI Act, we are developing an intelligent, ethically orientated ecosystem. It checks the output of AI models, offers alternatives and, if necessary, blocks questionable content without placing an additional burden on developers. We enable an ethically sound transformation to AI-based shop systems that reflect the values and identity of a particular brand. That way, we create maximum transparency, fairness and trustworthiness for users.

AI at one.O: guidelines for the responsible deployment

These guidelines help us navigate the important relationship between people and machines. They include seven key points that reflect the legal standards and ethical values we uphold as we implement responsible AI.
Manufactum's Shopping assistant on their online shop served as a shopping consultant.

Shopping assistant

Your 24/7 online shop advisor, ready to assist customers with a range of questions while enhancing cross-selling and upselling opportunities.


  • Facilitate product searches and gift selection through FAQs and chat
  • Analyze preferences for tailored recommendations
  • Suggest complementary items for better shopping
  • Facilitate product searches and gift selection through FAQs and chat
  • Analyze preferences for tailored recommendations
  • Suggest complementary items for better shopping
A woman wearing wireless earphones is calling the call center and interacting with the customer voice bot in real time.

Voice bot

Your multi-language AI support through voice commands reduces call center operation time and waiting times, ensuring customers feel heard and valued.


  • Instant responses for orders, queries and authentication
  • Natural-sounding multilingual phone interactions
  • Manage peak loads while ensuring service quality
  • Instant responses for orders, queries and authentication
  • Natural-sounding multilingual phone interactions
  • Manage peak loads while ensuring service quality
bonprix - Brand Language Converter

Brand voice generator

This AI-powered application helps brands create content efficiently by maintaining a cohesive tone of voice that resonates with the target audience.


  • Ensure consistent on-brand language across channels
  • Save time by converting texts into branded content
  • Create up to 1,000 brand-compliant texts monthly
  • Ensure consistent on-brand language across channels
  • Save time by converting texts into branded content
  • Create up to 1,000 brand-compliant texts monthly
A woman wearing a pink sweater is sitting and browsing the AI bot on her mobile.

Accessibility bot

This bot uses natural language processing to help people with disabilities navigate online, enabling comfortable interaction and a more inclusive shopping experience.


  • Assist with product discovery and image descriptions via NLP
  • Ensure accessible content with regular data updates
  • Monitor interactions to optimize web accessibility
  • Assist with product discovery and image descriptions via NLP
  • Ensure accessible content with regular data updates
  • Monitor interactions to optimize web accessibility
A man wearing sunglasses and a chino shirt is sitting on the couch, browsing the internet, and trying to get answers from the knowledge bot.

Knowledge bot

Your AI tool for customer care agents to manage text-based inquiries via chat and email, while providing customers with timely answers on the website.


  • Serve as a knowledge resource hub for employees and customer service
  • Integrate data from various internal sources and external channels
  • Continuously update content for the latest resolutions
  • Serve as a knowledge resource hub for employees and customer service
  • Integrate data from various internal sources and external channels
  • Continuously update content for the latest resolutions

Advantages of AI Hub: Your gateway to innovative applications

Central platform

Access enterprise data in a scalable cloud infrastructure while ensuring data governance and protection.

Seamless integration

Connect multiple data sources and data lakes effortlessly with extendable APIs.

Flexible customization

Choose from a variety of AI model providers to meet the diverse needs of your bots and agent services.

Fast-track launch

Accelerate your time-to-market by leveraging unified AI toolkits and infrastructure for simplified development.

Whitepaper

AI in Digital Commerce

In our free whitepaper, you will find out the potential of AI applications in digital commerce and learn about the key factors to consider during implementation.

Whitepaper: AI in digital commerce

Contact us

Do you need more information? Our experts would be pleased to assist you.

Marcus Müller - Account Manager  one.O
Marcus Müller

Account Manager

Deniz Dogan – Account Manager one.O
Deniz Dogan

Account Manager