21st March 2024

ROFU relaunches fresh and personalized live video with MOVEX | Live Shopping

ROFU increases live shopping platforms to stream their toys online and boosts live stream engagement with MOVEX | Live Shopping.

ROFU Kinderland GmbH, the beloved family-owned business with a remarkable 62-year legacy, provides not just toys to kids but also a delightful selection for the young at heart! With 100 branches across Germany, ROFU has been a front-line advocate in live shopping and bringing joy to viewers of all ages for some time.

In an exciting leap forward, ROFU has chosen MOVEX | Live Shopping as its live shopping platform to strengthen the consumer journey. With our new platform and cutting-edge livestream commerce expertise, ROFU seamlessly blends online and in-store experiences, providing customers with an immersive and engaging shopping adventure.

We are thrilled to welcome ROFU as our new client and can’t wait to expand the reach and success of toys businesses collectively.

Join ROFU's live events now – explore, chat in real-time, and place your orders with a click! Find out how ROFU is leveling up interactive shopping experiences for their customers.

More news

Back to News Centre

Man relaxing on a sofa looking at a tablet, with an overlaid shopping UI showing three wireless headphone options, an "Ask AI Agent" button, and the message "Found 3 items matching your style"

Three camps are shaping agentic commerce

Agentic commerce is live in the US. Three protocol camps are deciding which retailers AI agents pick next.

Close-up of a wooden gavel resting on a sound block against a blurred courtroom background with columns – symbolising law and regulation

The new German bar for AI chatbot operators

Disclaimers don't transfer the risk. Here's the architecture that does.

Teal and purple neon overlay creating an abstract visual for a content automation guide.

4 stages of content automation

In e-commerce, the heaviest content workload is visual, not just copy. Find your stage and plan what comes next.

Close-up of hands on a keyboard in front of a desktop monitor showing a CMS interface with a red 'Not Approved' badge, an SEO section, and a language selection field

AI content is everywhere. But is anyone verifying it?

75% of new web pages are AI-generated. Most companies publish without any quality check.

Smiling woman in a café holding a smartphone, with two floating chat bubbles displaying audio waveforms – illustrating a natural AI voice bot conversation

Voice bot ROI for your call centre

Build a concrete business case for voice bot investment.

With Cloud-ERP to unified commerce

How a modern cloud ERP solution connects all commerce channels through a central data foundation.

Download now

How AI is transforming retail

How companies can move from isolated AI use cases to a holistic AI-First strategy.

Download now

Content creation of the future

Generate high-quality images, texts, and videos in your brand's voice in minutes. Learn more in our whitepaper.

Download now

[Translate to English:] Asambeauty Mitarbeiter in der Produktentwicklung

New ERP system for asambeauty

How asambeauty is driving digital transformation with Infor and one.O.

More on asambeauty's future ready ERP

Lighthouse standing alone on the coast, shining as a symbol of guidance

Ethical AI in retail

Discover how to create AI content your customers can trust — and your brand can stand behind.

A woman sitting in front of a laptop generating AI videos

Effective and Responsible AI Content Tools

Discover how retailers and e-commerce brands choose the right AI tools to create content for campaigns and storytelling.

Virtual Content Creation at OTTO

With MOVEX | Virtual Content Creator from one.O, OTTO replaces traditional model photography with AI-generated fashion images.

AI fashion images within minutes at OTTO

A man in a blue shirt sitting on the couch, using a tablet and enjoying online shopping with the help of an AI assistant, with a bicycle in the background.

Easier shopping with AI assistants

AI-powered virtual assistants transform customer frustration into a seamless shopping experience.

Shopping assistant for app and webshop at Manufactum

Multichannel retailer uses AI-based shopping assistant from one.O.